Generating new business for a Filta franchise can be one of the biggest obstacles facing owners. This has nothing to do with the inherent value of Filta services – FiltaFry and FiltaCool are so effective and so obviously beneficial that they practically sell themselves – rather it owes to the fact that many Filta owners are timid about promoting their business and making sales calls.
Let’s face it, most Filta owners got into the business because they are good with their hands and wanted a business that would let them put in a solid, honest day’s work and get back a solid, honest return on their investment. They didn’t get into this business for the exciting opportunity in sales. Filta technicians are the best at what they do, but aren’t always the strongest self-promoters. If you find yourself balking at making calls on potential customers, what can you do to better your chances of success?
Use a Net
No, we are not advocating snaring new clients by force. We mean Filta’s quality online intranet, the FiltaNet. This expansive online resource not only provides a wealth of practical advice and information, but provides a means for you to connect with other Filta owners. There is no substitution for practical experience gained in the field. However, there is no need to gain that experience on your own when you can just as easily learn from that of others.
On FiltaNet you can discuss potential clients with other owners who have had dealings with other members of the same franchising organization. You can find out what has worked (or hasn’t worked) for others in the past. You can gain insight into the specific needs of the business you are dealing with, so that you can custom tailor your pitch to provoke a positive reception to your Filta services. With FiltaNet you are never alone in your efforts to grow you business. You can rely on the strong support of a vast network of experienced and successful Filta owners to help guide you in strengthening and expanding your own business.
Pick Up the Phone
During the early stages of your business you had the guidance and support of your in-field trainer, as well as the assistance of your Business Development Manager in pitching your services to new clients. Though it may have been reassuring to have your BDM holding your hand on calls and ensuring that you had a healthy repeat business base to start out with, there is no need to feel that you are in it alone now. Filta remains dedicated to helping you grow your business and is available with further assistance and support any time through their toll-free number. If you are feeling lost, or need some pointers on how to market you business better then help is just a phone call away.
Develop Yourself
Always remember that this is your business. You are a part of it, the most vital ingredient in fact. You can’t hope to grow your business without growing yourself in the process. Make developing your demonstration pitches a part of your plan for business growth. Push yourself to develop better presentation and speaking skills. Nevertheless, don’t be afraid to ask for help. Filta wants you to succeed with your Filta franchise and has given you a great support structure to lean on. Use it as you strive to improve your marketing techniques.